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The central graphic element of the logo is a hand, as expressed by five strong lines representing the youth of all countries, reaching out for new skills. The year and the name of the host city are given below it.

pdf WorldSkills Kazan 2019 brand book 7,600.19 KB 17.12.2017, 21:24 pdf Appendix to WorldSkills Kazan 2019 brand book 21,673.25 KB 08.04.2019, 11:42 pdf WorldSkills Kazan 2019 logo 681.22 KB 09.01.2018, 10:44

Skillsfor thefuture


The slogan of the event is “SKILLS FOR THE FUTURE”. It is not only a component of the advertising campaign but also an official hashtag of the Сompetition #skillsforthefuture.

Style forming graphic element

The central style forming graphic element is the tulip, a traditional symbol of the Tatar pattern, which is also a symbol of revival.

zip Graphic elements 5,184.97 KB 17.12.2017, 21:32

Mascots Altyn and Almaz

The mascots for the event are a boy and a girl, two young professionals who work in the fields of science, technology, and art and have all the skills to achieve success.

The mascots Almaz (a boy) and Altyn (a girl) represent youth, prowess, intelligence, and friendship. They inspire others by their own example and the slogan of the event “SKILLS FOR THE FUTURE”.

Use of the WorldSkills Kazan 2019 brand elements without the right holder’s agreement is prohibited and entails civil, criminal/administrative (depending on the severity of the violation) liability in accordance with the current legislation of the Russian Federation. For any questions, please contact us at

The mascots were chosen through a national design contest.