29.08 - 03.09.2019

Brand

Logo

The central graphic element of the logo is a hand, as expressed by five strong lines representing the youth of all countries, reaching out for new skills. The year and the name of the host city is given below it.

Skillsfor thefuture

Slogan

The slogan of the event is “Skills For The Future”. It is not only a component of the advertising campaign but also an official hashtag of the competition #skillsforthefuture.

Style forming graphic element

The central style forming graphic element is the tulip, a traditional symbol of the Tatar pattern, which is also a symbol of revival.

Mascots Altyn and Almaz

The mascots for the event are a boy and a girl, two young professionals who work in the fields of science, technology, and art and have all the skills to achieve success.

The mascots Almaz (a boy) and Altyn (a girl) represent youth, prowess, intelligence, and friendship. They inspire others by their own example and the slogan of the event “Skills For The Future”.

The mascots were chosen through a national design contest.

The mascots represent youth, prowess, intelligence, and friendship