In collaboration with WorldSkills International, the Organizers developed a partnership programme, which was an integral part of the international project and was aimed at establishing mutually beneficial cooperation between the WorldSkills Competition Organizers and all partnering organizations.
Having won the bid to host the 45th WorldSkills Competition in Kazan, the Competition Organizer offered all companies a powerful tool to promote their businesses. Exceptional global exposure through an association with the most high-profile and spectacular Skills Competition in the world, growing brand awareness, increasing customer loyalty, the opportunity to enhance global brand awareness, and recognition were examples of benefits offered through the partnership with WorldSkills Kazan 2019.
The partnership with major international events, like WorldSkills Kazan 2019, also demonstrated a business's commitment to corporate social responsibility, supporting an unparalleled opportunity to demonstrate their support of the development of the next generation of skilled talent.
Tiers of partnership
Once a company was awarded the status of a partner in one of the categories, it was granted the right to place its trademark on items used in advertising and marketing campaigns designed to promote the WorldSkills Competition, the right to associate a company’s name, its brand and products with the event, as well as other benefits stipulated by the partnership programme.