Visual merchandisers create eye-catching visual displays for the windows and interiors of shops and department stores. They aim to attract the attention of customers with original, creative displays showcasing new products, lines, and promotional items.
Having good products is only part of the key to a successful retail outlet. Drawing people in by using visual appeal is also important. Main qualities of visual merchandisers are an ability to visualize the outlook of a store where the product will be displayed, good communication skills, creative mind, and ability to use modern technology. Professionals in this area also need to understand the target market for both products and outlets, have a good sense of colour and design to implement a brief, and show careful attention to detail. In addition, they need to understand, embrace, and want to work with diverse cultures, trends, and fashions.
Visual merchandisers mainly work in retail businesses, such as department stores and furniture suppliers. Other potential employers are exhibition and event organizers as well as advertising agencies. More visual merchandising jobs will be generated because of the increasing interests of people in the fashion industry.
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